Magazine Key terms Definitions

KEY TERM	MEANING	HOW IT APPLIES TO MAGAZINES
Main cover line	The title of the magazines main article.	It entices the reader to open the article.
Copy	Advertising message that aims at catching and holding the interest of the prospective buyer.	IT attempts to quickly catch a reader’s attention and persuade them to buy the magazine.
Mode of address	The ways in which relations between addresser and addressee are constructed in a text.	How the magazine addresses the reader.
Representation	The ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.	The way people are represented to the reader.
Ideology	A worldview, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important.	What the magazines voiced opinion is on a topic that is important to them.
Non direct address	When the subject is focusing on something other than the reader.	Can create different messages of mystery.
By line	The line showing the author's name at the beginning of an article.	Author credit.
Serif font	A small decorative flourish on the end of the strokes that make up letters	Fancy font to display special information.
Sans serif font	Plain font without any flourish.	Used for basic text throughout magazine.
Direct address	The use of a term or name for the person spoken to, as in securing the attention of that person.	What the magazine addresses someone as.
Puff	Complimentary article on a person	Praise for a person.
Buzz words	An important sounding word used to impress.	Used to make the author sound intelligent.
Key term	Meaning	How it applies to magazines
Masthead	It is the title of a newspaper or magazine that is printed at the top of the front page	In magazines you usually find it at the top of the front cover and it establishes the name of the magazine.
Strapline	It is a short, easily remembered phrase used by an organization so that people will recognize it or its products	In magazines it can be seen as a subheading of an article, and it is used as a marketing term.
Coverline	·       It is a headline on the front cover of a magazine advertising a story or feature inside.	In magaines it  can be seen as a short statement found on the cover of the magazine that alludes to or describes the articles inside. Their purpose is to entice the reader into picking up and/or buying the magazine. Generally there's one main larger cover line and then a few (or lots of) smaller ones.
Date line	It is a line at the head of a dispatch or newspaper article showing the date and place of writing.	In magazines Datelines are traditionally placed on the first line of the text of the article, before the first sentence. It describes where and when the story was written or filed. On the front cover of magazines, it shows when the magazine was published.
Cover price	It is the price printed on the front of a book, magazine etc	In magazines it is the price of the actual magazine, usually found in a corner of the front cover .
Main image	It is the most important image , which anchors the main cover line to it meaning.	In magazines the main image dominates the front cover, it is usually a medium clos-up or clos-up. Sometimes the image covers part of the masthead and it is always in direct address to the reader.
Barcode	It is a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, printed on a commodity and used especially for stock control.	In magazines it usually includes general information about the magazine, such as the date and price. They tend to be placed in any corner of the front cover, usually in the bottom left. The font is small and irrelevant compared with the rest of the cover.