Vogue magazine analysis

Title	Vogue
Background information – publisher, genre etc.	Editor: Edward Enninful Obe Publishing Director: Stephen Quinn Genre: Fashion, lifestyle, photography, latest trends, appearances and beauty
Target Audience	Mainly females in their 30s (average age of vogue readers is 33-38 years old) For vogue UK online the main audience are London based females from 18 to 34 years old, and they read the magazine from their phone (58% of total people who read vogue online).
Main Articles/Features List these to identify the number of articles on specific topics	Title of article ·      The return of Glamour ·      Clair Foy and the power of the crown ·      Vogue’s guide to fabulous ·      Modern Splendour ·      Ready to wear runway jewellery ·      Being a woman in trump’s America ·      A better pill?	Topic/subject matter ·      Clair Foy wears a gown, as she is interviewed by Chloe fox on her acting scene on her golden globe winning role as Queen Elizabeth 2nd in The Crown ·       This season's accessories are an exercise in style: from colourful silk scarves to smart box bags and racy heels. Naomi Smart pairs up the best in show. ·       Carol Woolton applauds as London pays tribute to the best in jewellery with a new awards programme. ·      A year since Donald Trump’s victory in the US Presidential election, America journalist Sarah Brown looks over the tumults year in an increasingly fractious nation. ·       Some half a century after its launch, cracks are beginning to appear in the image of the contraceptive pill. But why are more and more women turning away from it? Lottie Winter finds out.
What does this suggest about the magazine and assumptions about the target audience?	It suggests the magazine is for a rich and wealthy audience. It is also for young women who are really into fashion and like following the latest trends. It assumes al the target audience is young and always looking for the latest products and items to buy. They like to know what celebrities have been doing and wearing.
Advertising The number of each and the specific companies/products	Type of product/service/organisation e.g. cosmetics/insurance/charity ·      Cosmetics ·      Insurance	Specific products in each category ·      L’Oreal, Mac, Maybelline, Rommel, Bobby Brown, Dior, Urban Decay
What does the advertising suggest about: • The assumptions magazines make about their readers?  • The demographic profile of readers (and their spending power)? • The aspirational/consumerist nature of the magazine?	The magazines assumes their readers are really into fashion and love following the latest trends. They believe the viewers like to be informed on the latest products, but also on lifestyle and appearances. The age range is very broad from 18 year olds to 30 year olds, who are wealthy or have really high incomes. This magazine is mainly aimed for the upper and middle class and upper middle class women who have a lot of money.
How is the magazine constructing and appealing to the target audience?