She argued that gender is the repeated stylisation of the body, a set of repeated acts within a highly rigid regulatory frame that congeal over time to produce the appearance of a substance. she believes gender roles are constructed by society. Masculinity and femininity are not inherent . We construct our own gender through our lives, so if we refuse to perform out gender script, and behaving like society expects us to, then gender will stop existing.
Readers of cosmopolitan magazine are usually young females from 14 to 30 year olds, who are usually encouraged to follow the latest trends and look fashionable at all times. The costuming of Jessica Ennis is particularly effective in portraying this as she is wearing a short tight dress and big, platform high hills, which were seen as the latest trend when the magazine was issued. the short dress allows the reader to clearly see her legs and toned body, and this suggests that women should always be fit to look beautiful and appealing. the fact that her body is on display also suggests how women should be sexualised and help portrey Jessica ennis as a vulnerable and gentle women, even if in reality she is seen as a strong and powerful olympic winner. this reinforced the point that women are sexualised and it would support Butler's argument that the focus on the women's body will lead to women being objectified. The cover line "Mens's secret desires". is in bold and blaack, so it clearly stands out from the white background. It is positioned right after the masthead, so that it is eye catching to the audience. it suggests that women should do what they do and dress what they wear in order to appeal them. This can be seen to support Gauntlett's theory that the media provides us with tools or researched that we use to construct our identities. young girls see and learn from the media that they should wear certain clothes or make up to be appealing to men, and so they do so.
IN the GQ Olympics magazine, on the other hand the posture of Jessica Ennis is really effective. She is standing straight, with her legs slightly open and her hands on her hips. This is stereotypically a "male" posture. It connotes that women should not be afraid to behave and be like men. it also highlights how women should be strong and powerful, and not be thought as weaker or less able then men. Gauntlett would argue that promoting Jessica Ennis, and the way she is portrayed in this magazine front cover as an aspiration for some, demonstrates that there is are no singular messages about ideal types of female identities, as the media today offers us a diverse range.
on the other hand the costume worn by jessica ennis might suggest that women should be objectified and sexualised. this is because she is wearing only a bodysuit with a red blazer on top. the fact that the blazer is red further reinforces this as it is a colour which is usually associated with danger and romance. This would support butler's theory which said that gender roles are constructed by society. Women are potreyed as being sexualised in the media, so society believes that this is one of the women's roles.
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