1- music video demonstrate genre characteristics - (stage, dance routine). this lead to intertextuality as a lot of rock bands for example take horror film ideas ands them in their music videos.
2- there is frequently reference to notion of looking and the treatment of the female body. they are usually in bikini, making them stare at women's body as they are objects.
3- there is a relationship between music and visuals. what we see on music videos is used to illustrat whatthe lyrics of a song are saying
4- the demands of the record label will include the needs for lots of close ups of the artist may develop motifs which recur across their work. the artist show us what we want to see.
5- there is often intersexual reference , as audiences usually enjoy knowing the "injoke"
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