beyonce star image of persona undermines her political message essay

-beyonce's star image and persona undermines her political and social message as she is trying to get more and more people to watch her and is not actually interested in the more important issues.
Theough the formation music video we can see that she is using her body to get everything she wants. this is seen for example when she is dancing in the hall. through the shot where it zooms out she is dancing in a red bodysuit, desplaying most of her body. this shows how she just uses her body as she wants attention.  

-Beyonce can also be seen to use her image just to get more money.  when she is sitting in the living room  shot reverse shot of her portrayed in a rich enviroment is used and it is put in contrast to her standing on a bronken car. She is all dressed up and in fancy clothes when she is adressing topics to do with race and power. this can link to levis strauss who argued that binary oppositions are used in media texts to produce meaning.

-she is just diong it for the money and this is becuase she started speaking up and representing black people in 2009, as soon as a black president came to power, so that she could sing to him.

-The pro-blackness message  in the video seems to be planned to attract views, as it was dropped  when black lifes matter was really popular, so more attention to it and more money
-bell hooks - femminism is not a poitical commitment but a lifestyle choice

-How convenient was it for Beyoncé to finally give us an unapologetically black message in 2016? For a star that’s never actually confirmed rumors that she’s paid the bails of arrested Black Lives Matter activists, and now new speculation that her husband’s company TIDAL donated $1.5 million to the organization — this musical move seems calculated.

-During the formation video we can see her acting as if she was a white lady playing around with the idea of hierarchy. this can be seen through the mid shot of her  jut to market the song through the cross cutting and justaposition of shots of her being sressed up as a white posh lady and 

-colonial discourse- uing idea of slavery from the past to talk about black lives matter

-Being a legend, an icon,  at this point, that’s what I’m trying to do,” she said.