Historical and social Context - Key terms

What women's monthly magazines are more aspirational than weekly magazines?

It means that the monthly magazines contain articles and images which women see as what they should aspire to be and look like. They contain aspirational figures, and expensive products that women should aspire to own and purchase. on the other hand weekly magazines contain the latest news and articles which tend to inform the audience on the latest news and are more downmarket.

Aspirational magazine = features models which the audience should aspire to be like.
monthly ones have more money as they are only published once a month, so they can afford better photoshoot and better quality. they suggest to the audience they should aspire to be lavish and expensive.
Editorial philosophy: W hat ensures that a publication feels whole and complete when consumed by readers. 

• Write to their desired audience (personas)

• Maintain the style and approach consistent with other articles/content (voice)

• Write in alignment with the angle the publication wishes to communicate (point-of-view)

If you write for a professional publication you will be exposed to their editorial philosophy to ensure that  you:

Psychographic: Devides the market into groups based on their social class,lifestyle, personality and characteristics. it is based on the assumption that types of products and brands an individual purchases will reflect that persons characteristics and patterns of living.
subgenera:

Socialisation: