Historical context
Rise of consumerism
this happened between the 1950s and 1960s, as the war made women's magazines enter a new era. they evolved from featuring articles about homecoming, cooking and cleaning, to articles regarding shopping and spending money, and having a luxurious lifestyle.
1960s sexual revolution
the contraceptive pill was introduced and the Married Women's Property Act was established, which allowed women to gain a greater degree of financial independence. these changes allowed women to start to be more independent and not relay on men all the time for money and knowledge.
1960s Cultural revolution
In these years now trends started to develop in music, fashion and films. Britain was at the centre at this cultural revolution and closely experienced al these changes.
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