Using websites like Wikipedia, IMDB and Google research the following questions:




• Where did the idea come from? Was it an original idea, or perhaps a book first, or TV series, or comic strip, or from some other source? 
it tells the real story of people living in poverty in england that can't find a job.  • Was the film based upon an original script or developed over time by many writers?
• Who financed the film - Production Company? What other films have they produced?
• Casting – who were cast in the main roles and why? How important were stars? How did the film-makers think the chosen stars would appeal to audiences? 

• Dave Johns as Daniel Blake

• Hayley Squires as Katie Morgan

• Dylan McKiernan as Dylan Morgan

• Briana Shann as Daisy Morgan

• Kate Rutter as Ann

• Kema Sikazwe as China

• Steven Richens as Piper

• Gavin Webster as Joe

• Who was the producer? 
• Who was the director and why did they take the project on? 
• Did they have a track record of success? 
• Was there anything interesting about the film soundtrack?



What happened during the production phase?
• Was it an easy ‘shoot’? If there were difficulties what were they? Were there tensions between any of the creative personnel, often known as ‘the talent’?
• Was any part of the film shot on location? If so, where? Why were some locations chosen over others? Were costs a factor? 
Newcastle upon Tyne, Tyne and Wear, England, UK
London, England, UK
Benwell Grove, Newcastle upon Tyne, Tyne and Wear, England, UK
John Dobson Street, Newcastle upon Tyne, Tyne and Wear, England, UK

• Where there any difficulties with casting or with acquiring the stars/actors the producer wanted?

Kahleen Crawford

was in charge of the casting.

• Were there any changes to the script during production? How many changes or re-writes?
What happened during the marketing and distribution phase of your case study film?
• Who were the distributors? How well known was the company? What is their track record as distributors? (Other films/genres)

• What was the marketing and advertising strategy for the film? Was there a premiere, and if so, where? The film premiered in newcastle. they turned down a big premiere in london, as they did not think it would have been appropriate 
• Find film posters and analyse them for how they reach their audience(s)What happened during the exhibition (audience) phase?
• When was the film released; also where and on how many screens?  

June 2, 2017
• Were there any other special restrictions placed on the exhibition of the film? 
 very strong language. 

There is infrequent use of very strong language ('c**t'), as well as more frequent use of strong language ('f**k'). Milder terms include 'bastard', 'bullshit, 'wanker', and 'twats'.

Other issues include visual and verbal references to prostitution.

• What were the reactions of the critics to the film? Was it considered a critical success? Has it been re-assessed since then? 
• Did the film create a particular media debate, or create news headlines? 


There has been a wide variety of both praise and criticism of the film from politicians. Former Work and Pensions Secretary Iain Duncan Smith referred to the film as unfair, aiming particular criticism at its portrayal of Jobcentre staff, saying: "This idea that everybody is out to crunch you, I think it has really hurt Jobcentre staff who don’t see themselves as that." Producer Rebecca O'Brien responded by stating that Duncan Smith "is living in cloud cuckoo land."

on an episode of BBC's topical debate programme Question Time broadcast on 27 October 2016, which featured Ken Loach as a panellist, Business Secretary Greg Clark described the film as "a fictional film",saying "It’s a difficult job administering a benefits system...Department of Work and Pensions staff have to make incredibly difficult decisions and I think they should have our support in making those decisions." Loach responded to this by criticising the pressure that DWP staff are placed under.

Labour leader Jeremy Corbyn appeared at the film's London premiere with the director, then subsequently praised the film on his Facebook page. In a session of Prime Minister's Questions on 2 November 2016, he advised Prime Minister Theresa May to watch the film, as he criticised the fairness of the welfare system

• How much money did the film take? Was it considered a commercial/financial success? 
$260,354, yes it was a success. 

Media Organisation

Research the business conglomerate Comcast Corporation and NBC Universal

List the different companies (subsidiaries) owned by Comcast Corporation/NBC Universal and identify the industry it is situated in and product/service provided.

What happened during the pre-production phase?

• Whose idea was the film? Did the idea start with the writer, or were writers brought in to develop a preconceived idea?
 Paul Laverty was the writer of the movie
it was an original script by Paul laverty, with the help of other writers.

The film was produced by Rebecca O'Brien for Sixteen Films, Why Not Productions and Wild Bunch with the support of the British Film Institute and BBC Films.

Rebecca O'Brien
Ken Loach
I, Daniel Blake won the Palme d’Or at Cannes 2016 and was nominated for Best Picture, Outstanding British Film, Best Original Screenplay, Best Supporting Actress & Best Director at the 2017 BAFTA Awards.
There are two DTS-HD Master Audio tracks here, stereo 2.0 and surround 5.1, and while the surround track has no show-off aspects, the mix is more subtle here and the dialogue feels more organic to the location than on the slightly cruder stereo mix. Location background sound is also spread effectively around the room on the surround track. Both tracks are very clear and you should have no problem following the dialogue even in quieter scenes

(Almost entire film on locations in this area, which is on the end credits.) 

16 of 16 found this interesting

5 of 5 found this interesting

(food bank) 

3 of 3 found this interesting

(job agency exteriors) 

3 of 3 found this interesting

• What did the film cost to make? How much did the stars get? Where did the budget go? Was the film shot within budget? Was it ever in any danger of going over budget?
I, Daniel Blake has opened with an impressive £404,000 from 94 cinemas, and £445,000 including previews. Stripping out the previews, site average is a very robust £4,298.

·      What technology was used in the production of the film such as camera?
Unlike an increasing number of mainstream and independent features, I, Daniel Blake was shot on 35mm film rather than an HD digital substitute. This is not a film of bright colours and dynamic lighting, but the documentary aesthetic is very cleanly reproduced on Entertainment One's Blu-ray and the shadows that fall on faces feel appropriate to the location light. The detail is crisp, the contrast well balanced and while the colours palette is muted, this is as much down to production design, costume and lighting as it it is to post-production grading and was clearly deliberate.

·      List some of the key people who made contributions to the production.

• Were there any issues with the classification of the film?

• Who was the target audience? How do you know? 
middle aged people who are going through the same situations as daniel or the other lady. i know this as discounted cinema tickets were given out because a lot of people who the film is targeted at would not be able to afford going to the cinema at full price .
• How did the filmmakers decide where to release the film and when? What was the eventual release pattern? They decided to release it in newcastle, where all the action takes place. 

grey background on which everything is set. This sets a mood for the film, suggesting that the film will include some serious tones or social realism, helping confirms the films genre. The grey also works well because the text is still clear and effective, and with the text adds an urban feel to the film. This is also present in the title, which is composed quite large in at the bottom, in graffiti text. The choice of using graffiti text  adds an urban feel, suggesting that the film may centre around the streets, or maybe lower working class. The graffiti also adds a sense of rebellion, as the way the character is composed in the poster could suggest that it was him who wrote it. It contrasts with the much more organised text above it, where all the film reviews are composed across the wall. The reviews are blocked together into one huge block of text that spans the wall, making it stand out as a poster. The font is bold, and stands out from the wall behind. Particular words and phrases are highlighted in red text, making them very bold on screen. This helps emphasize the praise that this film has been given, and the audience's eye is drawn to all these very positive reviews. This works with the films promotion, as it is clearly showing that lots of different companies think that this is a good film, and have therefore left positive reviews. The character is composed within the poster so that he stands out. There is a shadow cast behind him, showing that he is not simply superimposed over the background, but actually there and interacting with it. His posture, particularly the raised fist shows a range of themes; success ,accomplishment, moving forwards, etc. This shows that the film is centred around the character's success or personal achievement, and  hints that the film will include the full journey of his success. His clothes appear to be that of an average working class citizen, hinting that the character is of modest background, and that this could be an underdog type narrative.

• Analyse a trailer/teaser trailer and consider how the trailer persuaded and positioned British audiences to see the film.

• What outlets were used for advertising? Was TV used, for example?
official website containing information on getting tickets, watching trailer,..
bbc website containing production images and information about the film.
trailers and interviews were posted on youtube. 
hashtag : we are all daniel blake
fecebook page: 65993 likes

twitter 12421followers

• Were there any merchandising tie-ins?

There are 8 results for i, daniel blake merchandise on redbubble (t-shirts)
There was merchandise up for grabs which you could win via the official i, daniel blake website.

• Was any additional publicity gained, and if so, how?
they tried to get the film seen as lot before its official relies. they did lots of community screenings and employed regional marketing officers to help get the film seen in many preview screenings, 

In order to get the lm out to audiences, the distributor, eOne, appealed to grassroots organisations to put on screenings. For a small fee, com- munity groups were able to rent the lm for a screening and charge an audience whatever price they felt was appropriate to see the lm. This lead to the lm being available to be seen in a wide variety of venues, not normally associated with lm exhibition 

Total Lifetime Grosses

Domestic:	$260,354	100.0%
+ Foreign:	n/a	0.0%
= Worldwide:	$260,354

Domestic Summary

Opening Weekend:	$18,682
(#48 rank, 12 theaters, $1,557 average)
% of Total Gross:	7.2%
> View All 7 Weekends

Widest Release:

45 theaters

Close Date:

July 20, 2017

• Did it run in the cinema for some time?