Key terms:
Brand identity: A company's brand identity is the way the company wants to be seen and perceived by its customers. A brand identity includes a name, logo, tone, tagline and typeface and they reflect the value the company is trying to bring to the market and to appeal to its customers.
Aspirational magazine: A magazine which contains content which the audience wishes to own , but they can't because of economic reasons. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities. Many fashion aspirational magazines have and aspirational model, who the audience will aspire to look like. this can be seen for example in Vogue or Esquire
No comments:
Post a Comment