production funding

marketing straight outta compton homework

Gender norm

in the first advert the gender norm being portrayed is that women should have their hair done neat, wear makeup and always do their best to look beautiful and appealing. the fact that the man is looking down at the woman suggests that women should be objectified by men, and men should be the ones in control. in addition the colour pink is used, which suggests that women should like the colour pink, and be delicate and innocent.  
the second advert shows a woman making a hloe in the cake, from how much she waights. it suggests that woomen are expected to be skinny and weight less than men do. in addition the slim fast slogan on the bottle suggests women should be small, tiny and not weight too much. it also shows that their wedding day is a special day, and to look good for it they need to weight as little as possible.

in the last advert we see a man without tshirt. it shows how men are all expected to be masculine, strong and have a sculpeted body with a sixpack. their gender norm portrays them as confident and sctive individuals who like takiing on challanges and having fun. they are powerful and domineering

Audience theory

Social grade is a classification system is based on occupation. It was developed for use on the NRS, and for over 50 years NRS has been the research industry’s source of social grade data.

The classifications are as follows:

		% of population (NRS Jan- Dec 2016)
A	Higher managerial, administrative and professional	4
B	Intermediate managerial, administrative and professional	23
C1	Supervisory, clerical and junior managerial, administrative and professional	28
C2	Skilled manual workers	20
D	Semi-skilled and unskilled manual workers<	15
E	State pensioners, casual and lowest grade workers, unemployed with state benefits only	10

this magazine is targeted at young girls 10 - 15 year olds, who are just starting to get into the latests gossips and be aware of the newest trends. they just discovered things such as instagram and would do anything to be like the celebrities in the front cover, who are usually found in the movies or tv series they watch.
the would be for the E category

 this magazine would be targeted for young adults who are into music. they would be for the C1 Category

This is a more serious type of magazine, for educated and informed adults,. for this reason i believe it would be targeted to an audience from the A/B category group.









demographic information is used in media marketing to classify an audience into age, gender and rage. Demographics are broken into brands depending on peoples jobs and status.
they can be divided in:
A- higher management
B-middle management
C- offie supervisors
c2 - skilled manual workers
D - semi skilled and unskilled manual workers
E- unemployed, students, casual workers.

psychographics segmentation decides the marked into groups based on social class, lifestyle and personality. it is based on the assumption that the types of products and brands purchased by an individual will reflect that person's characteristics and living patterns.
they are divided in:
- aspirers
- succeeders
- resigned
- explorers
-strugglers
- reformers

Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count.

Readership estimates also show:

• The demographic profile of readers.
• What else they read and do.

Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC).

The relationship between readership and circulation is known as readers-per-copy, i.e. readership divided by circulation. The number of readers-per-copy varies considerably by publication, as the following examples show.

teachers would be in the middle class. 

Magazine 1: A- upper middle class

Magazine 2 - C1 - lower middle class

Magazine 3 - D  - working class

 the luis vuitton bag would be advertised in a vogue magazine, as the target audience is part of the A classification. they are the wealthiest people who ca afford more expensive magazines, ands more expensive brands such as this one .

this magazine would have advertisement on the make uo. this is because the make up is not one of the top brands. in addition cosmopolitan is a cheap magazine usually targeted at female young adults, part of the middle class. 

 this magazine is targeted for E people. these are usually young children 10-15  years old who don't have a job and still go to school. i know thus by the colours used. for example the use of this bright pink makes the magazine front cover seem very childish. in addition the side lines highlight how the articles contain information about how to behave with guys, which is usually s topic of interest with young girls.

 this magazine would be for the class A category. this can be seen for example by the main image in the advert, which is usually associated with posh and expensive products. in addition he is seen drinking an expensive doing, while wearing a suit, and this highlights his professionally and high status.

    this magazine is aimed to people n the  C1 category, as they are skilled but not in the business kid of way . we can see this through the use of costume, as the lady is wearing a green army uniform. this shows that this advert is aimed for young people who what to step up and be heard, not for the rich ones already in high positions .

i believe woman's realm's psychographics  to be really different from the on in sucks. for example i believe woman's realm to be targeted to people in the A category. we see this through the main imager example, who is a young female white woman, who stays at home and does not go to work. this shows that she is rich and has more, and her husband is the one providing for her.

on the other hand in the hicks magazine the target audience can be seen to be part of the class C1 as they are young people who are just starting to take control of their lives. 

The target audience for the Woman REALM'S magazine can be seen as aspirers, as their aim is to be the best that they can be. they want to be beautiful and have the "american dream Life" . this can be seen for example by the types of products which are advertise on this magazine, which highlight the fact that if you use them your life will become perfect. on the other have the target audience for the hucks magazine can be seen as reformers, as they are the ones who try and challenge the stereotypical behaviours of society. this can be seen for example through the main image. there is a girl wearing a camo army uniform, which is not usually expected by society. 

the target audience is the bucks magazine can also be seen as explorers. this is because they try out different things and different challenges that would not happen on a daily basis in society. 

Using websites like Wikipedia, IMDB and Google research the following questions:




• Where did the idea come from? Was it an original idea, or perhaps a book first, or TV series, or comic strip, or from some other source? 
it tells the real story of people living in poverty in england that can't find a job.  • Was the film based upon an original script or developed over time by many writers?
• Who financed the film - Production Company? What other films have they produced?
• Casting – who were cast in the main roles and why? How important were stars? How did the film-makers think the chosen stars would appeal to audiences? 

• Dave Johns as Daniel Blake

• Hayley Squires as Katie Morgan

• Dylan McKiernan as Dylan Morgan

• Briana Shann as Daisy Morgan

• Kate Rutter as Ann

• Kema Sikazwe as China

• Steven Richens as Piper

• Gavin Webster as Joe

• Who was the producer? 
• Who was the director and why did they take the project on? 
• Did they have a track record of success? 
• Was there anything interesting about the film soundtrack?



What happened during the production phase?
• Was it an easy ‘shoot’? If there were difficulties what were they? Were there tensions between any of the creative personnel, often known as ‘the talent’?
• Was any part of the film shot on location? If so, where? Why were some locations chosen over others? Were costs a factor? 
Newcastle upon Tyne, Tyne and Wear, England, UK
London, England, UK
Benwell Grove, Newcastle upon Tyne, Tyne and Wear, England, UK
John Dobson Street, Newcastle upon Tyne, Tyne and Wear, England, UK

• Where there any difficulties with casting or with acquiring the stars/actors the producer wanted?

Kahleen Crawford

was in charge of the casting.

• Were there any changes to the script during production? How many changes or re-writes?
What happened during the marketing and distribution phase of your case study film?
• Who were the distributors? How well known was the company? What is their track record as distributors? (Other films/genres)

• What was the marketing and advertising strategy for the film? Was there a premiere, and if so, where? The film premiered in newcastle. they turned down a big premiere in london, as they did not think it would have been appropriate 
• Find film posters and analyse them for how they reach their audience(s)What happened during the exhibition (audience) phase?
• When was the film released; also where and on how many screens?  

June 2, 2017
• Were there any other special restrictions placed on the exhibition of the film? 
 very strong language. 

There is infrequent use of very strong language ('c**t'), as well as more frequent use of strong language ('f**k'). Milder terms include 'bastard', 'bullshit, 'wanker', and 'twats'.

Other issues include visual and verbal references to prostitution.

• What were the reactions of the critics to the film? Was it considered a critical success? Has it been re-assessed since then? 
• Did the film create a particular media debate, or create news headlines? 


There has been a wide variety of both praise and criticism of the film from politicians. Former Work and Pensions Secretary Iain Duncan Smith referred to the film as unfair, aiming particular criticism at its portrayal of Jobcentre staff, saying: "This idea that everybody is out to crunch you, I think it has really hurt Jobcentre staff who don’t see themselves as that." Producer Rebecca O'Brien responded by stating that Duncan Smith "is living in cloud cuckoo land."

on an episode of BBC's topical debate programme Question Time broadcast on 27 October 2016, which featured Ken Loach as a panellist, Business Secretary Greg Clark described the film as "a fictional film",saying "It’s a difficult job administering a benefits system...Department of Work and Pensions staff have to make incredibly difficult decisions and I think they should have our support in making those decisions." Loach responded to this by criticising the pressure that DWP staff are placed under.

Labour leader Jeremy Corbyn appeared at the film's London premiere with the director, then subsequently praised the film on his Facebook page. In a session of Prime Minister's Questions on 2 November 2016, he advised Prime Minister Theresa May to watch the film, as he criticised the fairness of the welfare system

• How much money did the film take? Was it considered a commercial/financial success? 
$260,354, yes it was a success. 

Media Organisation

Research the business conglomerate Comcast Corporation and NBC Universal

List the different companies (subsidiaries) owned by Comcast Corporation/NBC Universal and identify the industry it is situated in and product/service provided.

What happened during the pre-production phase?

• Whose idea was the film? Did the idea start with the writer, or were writers brought in to develop a preconceived idea?
 Paul Laverty was the writer of the movie
it was an original script by Paul laverty, with the help of other writers.

The film was produced by Rebecca O'Brien for Sixteen Films, Why Not Productions and Wild Bunch with the support of the British Film Institute and BBC Films.

Rebecca O'Brien
Ken Loach
I, Daniel Blake won the Palme d’Or at Cannes 2016 and was nominated for Best Picture, Outstanding British Film, Best Original Screenplay, Best Supporting Actress & Best Director at the 2017 BAFTA Awards.
There are two DTS-HD Master Audio tracks here, stereo 2.0 and surround 5.1, and while the surround track has no show-off aspects, the mix is more subtle here and the dialogue feels more organic to the location than on the slightly cruder stereo mix. Location background sound is also spread effectively around the room on the surround track. Both tracks are very clear and you should have no problem following the dialogue even in quieter scenes

(Almost entire film on locations in this area, which is on the end credits.) 

16 of 16 found this interesting

5 of 5 found this interesting

(food bank) 

3 of 3 found this interesting

(job agency exteriors) 

3 of 3 found this interesting

• What did the film cost to make? How much did the stars get? Where did the budget go? Was the film shot within budget? Was it ever in any danger of going over budget?
I, Daniel Blake has opened with an impressive £404,000 from 94 cinemas, and £445,000 including previews. Stripping out the previews, site average is a very robust £4,298.

·      What technology was used in the production of the film such as camera?
Unlike an increasing number of mainstream and independent features, I, Daniel Blake was shot on 35mm film rather than an HD digital substitute. This is not a film of bright colours and dynamic lighting, but the documentary aesthetic is very cleanly reproduced on Entertainment One's Blu-ray and the shadows that fall on faces feel appropriate to the location light. The detail is crisp, the contrast well balanced and while the colours palette is muted, this is as much down to production design, costume and lighting as it it is to post-production grading and was clearly deliberate.

·      List some of the key people who made contributions to the production.

• Were there any issues with the classification of the film?

• Who was the target audience? How do you know? 
middle aged people who are going through the same situations as daniel or the other lady. i know this as discounted cinema tickets were given out because a lot of people who the film is targeted at would not be able to afford going to the cinema at full price .
• How did the filmmakers decide where to release the film and when? What was the eventual release pattern? They decided to release it in newcastle, where all the action takes place. 

grey background on which everything is set. This sets a mood for the film, suggesting that the film will include some serious tones or social realism, helping confirms the films genre. The grey also works well because the text is still clear and effective, and with the text adds an urban feel to the film. This is also present in the title, which is composed quite large in at the bottom, in graffiti text. The choice of using graffiti text  adds an urban feel, suggesting that the film may centre around the streets, or maybe lower working class. The graffiti also adds a sense of rebellion, as the way the character is composed in the poster could suggest that it was him who wrote it. It contrasts with the much more organised text above it, where all the film reviews are composed across the wall. The reviews are blocked together into one huge block of text that spans the wall, making it stand out as a poster. The font is bold, and stands out from the wall behind. Particular words and phrases are highlighted in red text, making them very bold on screen. This helps emphasize the praise that this film has been given, and the audience's eye is drawn to all these very positive reviews. This works with the films promotion, as it is clearly showing that lots of different companies think that this is a good film, and have therefore left positive reviews. The character is composed within the poster so that he stands out. There is a shadow cast behind him, showing that he is not simply superimposed over the background, but actually there and interacting with it. His posture, particularly the raised fist shows a range of themes; success ,accomplishment, moving forwards, etc. This shows that the film is centred around the character's success or personal achievement, and  hints that the film will include the full journey of his success. His clothes appear to be that of an average working class citizen, hinting that the character is of modest background, and that this could be an underdog type narrative.

• Analyse a trailer/teaser trailer and consider how the trailer persuaded and positioned British audiences to see the film.

• What outlets were used for advertising? Was TV used, for example?
official website containing information on getting tickets, watching trailer,..
bbc website containing production images and information about the film.
trailers and interviews were posted on youtube. 
hashtag : we are all daniel blake
fecebook page: 65993 likes

twitter 12421followers

• Were there any merchandising tie-ins?

There are 8 results for i, daniel blake merchandise on redbubble (t-shirts)
There was merchandise up for grabs which you could win via the official i, daniel blake website.

• Was any additional publicity gained, and if so, how?
they tried to get the film seen as lot before its official relies. they did lots of community screenings and employed regional marketing officers to help get the film seen in many preview screenings, 

In order to get the lm out to audiences, the distributor, eOne, appealed to grassroots organisations to put on screenings. For a small fee, com- munity groups were able to rent the lm for a screening and charge an audience whatever price they felt was appropriate to see the lm. This lead to the lm being available to be seen in a wide variety of venues, not normally associated with lm exhibition 

Total Lifetime Grosses

Domestic:	$260,354	100.0%
+ Foreign:	n/a	0.0%
= Worldwide:	$260,354

Domestic Summary

Opening Weekend:	$18,682
(#48 rank, 12 theaters, $1,557 average)
% of Total Gross:	7.2%
> View All 7 Weekends

Widest Release:

45 theaters

Close Date:

July 20, 2017

• Did it run in the cinema for some time?

i daniel blake vs straight outta compton

What are the three stages of production?
Stages	What happens at each stage?
Pre production	It  is where all the planning takes place before the camera rolls.  includes working out the shoot location and casting. You’re in pre-production mode the moment you start writing down a few points to cover in a video even if it is a short piece made for a blog.
production	Production begins once the footage is recorded. This process will capture all the scenes and information captured in the pre-production process. During the production process you apply various the lighting requirements, framing and work on composition
Post- production	The post production process begins after all the footage has been captured.  This is actually one of my favourite parts of the video making process. Graphics can be added along with images, music, colour correction and special effects. If you are producing your own video content there will be a bit of a learning curve at first, but it will be really rewarding.Post-production is like putting the last coat of paint on in a room and it will be well worth the time to learn the basics
What happens during a film’s distribution? film distribution describes everything that happens in between production (making the film) and exhibition (people watching the film in cinema, DVD, television, via the internet, a plane or anywhere else!)› Distribution involves all the deals done to get the film shown including the promotion.Involves:› Acquiring legal rights to show a film (+ownership)› Distribution is about releasing and sustaining films in the market place› Marketing and releasing the film› Making and distribution of prints/files to cinemas› Making and distribution of DVD/blue ray to stores

Key term: Production value - the quality of a media production (such as a film) in regards to elements such as colours, quality, style, etc

Make comparison between the production value of Straight Outta Compton and I, Daniel Blake
	Straight Outta Compton	I, Daniel Blake
Potential target audience	Fans of the movie. Young people who llive in the suborbs.	Middle aged adults
Genre	Biographical film	drama
Themes	Career of gangsta group	Poverty, employment and support allowance, being a single mother
Does it is have regional, national or international appeal?	Yes, it appeals poor people from the suborbs and gangstas	Yea, it is a british movie
Location (filming/plot setting)	Compton, usa	newcastle
Casting	·       O'Shea Jackson Jr. ·       Corey Hawkins ·       Jason Mitchell ·       Paul Giamatti	·       Dave Johns ·       Hayley Squires
Visual/Special effects
Soundtrack and music	All songs from NWA albums
Lighting, colour and grading	Dark lighting- consistent to the theme of danger and violence	Bright lighting – enhances the verisamilitude