Applying goodwig's theory to riptide

Goodwig theory:
- there is a link between lyrics and the video
- there is always intertextual reference
- there is frequently notion of looking good and enphasis on the treating of women's bodys 

During Reptide there are a lot of cross cutting between different images, which reinforce the song's lyrics. this is seen for example when it says : "running down to the riptide" and there is a behind the shoulder shot of a young girl with lon blonde hair running down a road towards the sea. This is an effective technique used in the music video as it helps the audience understand better the lyrics and the meaning of the song. this music video supports Goodwig's theory as he believed that during the videos ther eis always a link between the lyrics and the video, and this is present in more than one occasion. for example when the singer sings "ill be your left hand man" there is an extreme close up shot of a male left hand, reinforcing the lyrics being sung. 
Women are the main gender in this music video, as ther e are many shots of them. they are all wearing little clothing and this can be seen for ecample with the point of vew shot of the young girl wearing a yellow bikini. she is about to enter the water and is in the middle of taking her swimming costume off. this seems to suggest that women need to be getting undressed in order to be pretty as the lyrics say "i was scared of pretty girls" while sowing this shot.