Audience theories

Audience

 Audience are the people who consume a media product and they are important to make profit.
The target audience is the main audience
Secondary audience is the second most important asit has less demand for a media product.
Mainstream = targeting a  wide target audience
Niche= targeting a small group of people
corssover audience = when the media product can appeal people outside their main target audience.
Pshycographics devises Audiences by their gender, ethnicity, age, nationality and social group.
Mainstreamers-  seek security
Aspires -seek status
Succeders- seek control
Resigned- seek survival
Explorers- seek discovery
Strugglers – seek escape
Reformers- seek enlightenment
Fragmented audience= dividing audiences into smaller groups.