statement of aims

use evidence from your research into: similar products, the industry context , your target audience , as well as theoretical perspectives, to explain your decisions.
- how and why will you use media language in your media production?
- how and why will you construct representation of individuals groups and issues/events?
-how will you target your intended audience?
-how will your production costume to its industry context?

1- The poster of the movie will incorporate a range of media language, for instance most of the movie poster will be occupied by mid shot of the protagonist, which will highlight to the audience that the film will be about a young girl, and all the challenges that she needs to face. this poster will be created using a range of colours, but they will all consist of a dark colour palette, and this is so that tension will be created for the audience, giving them a sense of anticipation that the movie is going to have some exciting with a bit of suspense. for this same reason I will make sure to use low key lighting, which will only leave the protagonist in clear view to the audience, suggesting it's importance.

the teenage protagonist will be represented as a strong and confident individual. this will be done through the use of body language . she will have a serious facial expression, and will use direct address, looking directly at the camera, to give the audience the impression that they are being addressed, and that the young girl is looking directly at them. this will allow the audience to feel more involved and engaged with the poster an what it is portraying.
women are going to be represented in an antistereotipical way as the poster will present them as intimidating and a bit violent, which are traits usually associated to boys. This will be achieved through the use of non verbal communication as the protagonist is going to be standing in the "superhero pose" with board shoulders and hands on her hips. clothing is also going to be used to further highlight her athleticism, as she is going to wear tight clothing and leather jacket which enhance her physical prowess.

The primary target audience for this movie poster will be for females 15-25 from a class category of C1 / C2 ,  as the young females will be able to relate with the young girl, who has to face challenges and obstacles by herself. They will also be able to find support and be inspired by the teenager, who takes hold of her own situation, being strong, confident and powerful. Through this poster I will also aim at a secondary category target audience of male and female of the age gap between 15 - 35 years old of the same class C1/ C2 category. even if the protagonist will be a female, male can still find the movie engaging as it is going to be an action adventure movie, with scenes like fighting scenes which will be exciting for them, and they will enjoy viewing.

through this movie poster I will make sure to target the greatest amount of audience I can, as being based on an action adventure movie, it means it would have been really expensive to create and produce. In this case a wide target audience is needed, as the more people watch the movie, the more money and income is made. I will target males as it will include action and more violent scenes, but also women, as the protagonist of the movie will be a girl